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Clivelancaster/Views/Home/About.cshtml
2025-12-29 18:13:16 +11:00

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@{
ViewData["Title"] = "About";
Layout = "~/Views/Shared/_Layout.cshtml";
}
<div class="container py-4">
<header class="pb-3 mb-4 border-bottom">
<span class="fs-4"><i class="bi bi-file-person-fill"></i> @ViewData["Title"]</span>
</header>
<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
<div class="container-fluid py-2">
<p class="float-end">
<img src="~/img/member-1.jpg" class="bd-about-img rounded-circle" alt="Clive Lancaster" width="200px" />
</p>
<h1 class="display-6 fw-bold">Profile</h1>
<p class="col-md-8 fs-6">
Accomplished and results-driven <strong>Digital Product Manager</strong> with a diverse background in <i>health-tech, prop-tech, HR, and e-commerce</i>. Expertise as both a <i>business analyst</i> and <i>full-stack software developer</i>, excelling at delivering innovative digital solutions. Known for an analytical and customer-centric approach, adept at balancing strategic business imperatives with exceptional user experiences, fostering collaboration, and driving measurable success.
</p>
<a href="/img/CV_Clive_Lancaster.pdf" class="btn btn-primary" type="button"><i class="bi bi-file-pdf-fill"></i> Dowload CV</a>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Key Achievements</h1>
<ul class="col-md-12 fs-6">
<li>
<strong>Enhanced clinical decision support, operational efficiency, and long-term product sustainability</strong> by managing the successful replatforming and rebranding of Telstra Healths Medicines Information management system into Entry Point, and spearheading a UX and technology stack upgrade of the AusDI product for internal and external customers.
</li>
<li>
<strong>Positioned Telstra Health as a national leader in digital health interoperability</strong> by leading delivery of Australias first secure, interoperable SMART on FHIR work capacity certificate, resulting in subsequent multi-million-dollar government contracts (ReturnToWorkSA).
</li>
<li>
<strong>Created a new recurring revenue stream for MedicalDirector</strong> by establishing and launching the organisations first medicines Clinical Decision Support (CDS) Data-as-a-Service platform, mapped to AMT (SNOMED CT-AU), achieving a signed customer contract (20182019).
</li>
<li>
<strong>Generated £400k+ in incremental annual revenue</strong> for the UKs #1 personalised gifts retailer (Getting Personal) by defining, building, and delivering a custom retail data analytics platform directly aligned to core business KPIs.
</li>
<li>
<strong>Improved conversion, reduced churn, and elevated brand quality</strong> across 290+ independent hotels by leading the end-to-end rebranding and delivery of Best Western Hotels UK/Europe business-critical marketing and e-commerce platform in collaboration with internal teams and external partners.
</li>
<li>
<strong>Reduced financial processing time by 80% and eliminated manual errors</strong> by leading the automation of credit-card reconciliation workflows across Best Western Hotels phone-based sales channels.
</li>
</ul>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Core Competencies</h1>
<p class="col-md-8 fs-6">
<table class="table table-striped-columns">
<thead>
<tr>
<td>Competency</td>
<td>Description</td>
<td>Tools/Methodologies</td>
</tr>
</thead>
<tbody class="table-group-divider">
<tr>
<td>Product Strategy Development</td>
<td>Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition.</td>
<td>North Star Metric, OKRs, SWOT Analysis, Business Model Canvas</td>
</tr>
<tr>
<td>User-Centered Design & UX Focus</td>
<td>Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products.</td>
<td>Design Thinking, Figma, User Personas</td>
</tr>
<tr>
<td>Data-Driven Decision Making</td>
<td>Use data to validate decisions and guide product improvements based on customer behavior and performance metrics.</td>
<td>Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau</td>
</tr>
<tr>
<td>Agile Methodology & Product Development Lifecycle</td>
<td>Lead teams through agile processes, ensuring smooth product development from ideation to launch.</td>
<td>Scrum, Kanban, Jira, Confluence</td>
</tr>
<tr>
<td>Stakeholder Management & Communication</td>
<td>Align cross-functional teams and communicate product value effectively to all stakeholders.</td>
<td>RACI Matrix, Microsoft Teams, Miro, PowerPoint</td>
</tr>
<tr>
<td>Technical Acumen</td>
<td>Understand technology and development processes to bridge the gap between business and engineering.</td>
<td>APIs, Postman, GitHub, DevOps principles</td>
</tr>
<tr>
<td>Roadmap & Backlog Prioritization</td>
<td>Prioritize features to maximize value and impact using structured frameworks.</td>
<td>MoSCoW, RICE, Trello, Productboard</td>
</tr>
<tr>
<td>Market & Competitive Analysis</td>
<td>Analyze market trends and competition to ensure product differentiation and growth.</td>
<td>Porters Five Forces, SEMrush, Ahrefs</td>
</tr>
<tr>
<td>Customer Empathy & Feedback Loops</td>
<td>Regularly engage users to gather feedback and iterate product features based on customer pain points.</td>
<td>NPS, UserTesting, Customer Journey Mapping</td>
</tr>
<tr>
<td>Financial Acumen & Business Value Creation</td>
<td>Align product goals with business outcomes like revenue, profitability, and customer retention.</td>
<td>P&L Management, ROI Calculations, Pricing Models</td>
</tr>
<tr>
<td>Growth Mindset & Continuous Learning</td>
<td>Stay updated on industry trends and continuously improve skills and processes.</td>
<td>Linkin Learning, Product-Led Growth, Lean Startup</td>
</tr>
<tr>
<td>Risk Management & Problem Solving</td>
<td>Identify risks early and develop solutions to ensure successful product delivery.</td>
<td>Risk Matrix, Root Cause Analysis, Fishbone Diagram</td>
</tr>
</tbody>
</table>
</p>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Education</h1>
<ul class="col-md-8 fs-6">
<li>BSc (Hon) Computer Studies (2.1) Teesside University, Middlesbrough, 2002 to 2004<br />
<i>Dissertation on Medical Information System using Microsoft Technologies</i>
</li>
<li>
HND Computing (Information Technology) Teesside University, Middlesbrough, 2000 to 2002
</li>
</ul>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Training & Certification</h1>
<ul class="col-md-8 fs-6">
<li>
Certified Scrum Product Owner (CSPO) Scrum Alliance, 2022
</li>
<li>
First Aid St John Ambulance Australia (NSW)
</li>
<li>
ICARE Customer Services Course Interchange & Consort Hotels, York, 2011
</li>
<li>
City & Guilds AutoCAD 2D & 3D Design York College of Further & Higher Education, York, 1999 to 2000
</li>
<li>
8th Kyu Shodokan Aikido York, England
</li>
<li>
7th Kyu Shorinji Kan Jiu Jitsu York, England
</li>
<li>
2nd Kyu Kano Institute of Judo Randburg, South Africa
</li>
</ul>
</div>
</div>
</div>