@{
    ViewData["Title"] = "About";
    Layout = "~/Views/Shared/_Layout.cshtml";
}

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        <span class="fs-4"><i class="bi bi-file-person-fill"></i> @ViewData["Title"]</span>
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            <p class="float-end">
                <img src="~/img/member-1.jpg" class="bd-about-img rounded-circle" alt="Clive Lancaster" width="200px" />
            </p>
            <h1 class="display-6 fw-bold">Profile</h1>
            <p class="col-md-8 fs-6">
                Results driven and accomplished customer-focused Digital Product Manger having worked both as a business analyst and full stack software developer within health-tech, prop-tech, human resources, marketing e-commerce, insurance, hospitality, real-estate and business services.
                Demonstrated experience delivering digital products with an analytical, collaborative and open-minded approach directed to finding the ideal balance between business objectives and customer experience.
            </p>
            <h1 class="display-6 fw-bold">Key Achievements</h1>
            <ul class="col-md-8 fs-6">
                <li>
                    Firmly established Telstra Health in the healthcare market as a trusted electronic referral solutions provider, hence enabling a following business opportunity with the Australian Government by successfully delivering an electronic work capacity certificate referrals solution using interoperable SMART on FHIR for ReturnToWorkSA.
                </li>
                <li>
                    Increased market share for MedicalDirector by successfully planning and managing the delivery of a business first Medicines DaaS from conception to initial customer service contract.
                </li>
                <li>
                    Enabled increased revenue for Getting Personal one of the UK’s largest online personalised gift stores by facilitating the delivery of a tailored retail Data Analytics solution.
                </li>
                <li>
                    Worked on the delivery of a business-critical e-commerce platform for Best Western Hotels as part of a companywide rebrand increasing brand recognition and customer experience for over 290 privately owned hotels and customers.
                </li>
                <li>
                    Increased processing efficiency and accuracy of accounting for Best Western Hotels by designed and building a Credit Card Reconciliation application for used to validate phone sales against actual sales figures.
                </li>
             </ul>
            <a href="/img/CV_Clive_Lancaster.pdf" class="btn btn-primary btn-lg" type="button">Dowload PDF</a>
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            <h1 class="display-6 fw-bold">Core Competencies</h1>
            <p class="col-md-8 fs-6">
                <ul>
                    <li>
                        <strong>Product Strategy Development</strong>
                        <p>Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition.</p>
                        <p><strong>Tools/Methodologies:</strong> North Star Metric, OKRs, SWOT Analysis, Business Model Canvas</p>
                    </li>
                    <li>
                        <strong>User-Centered Design & UX Focus</strong>
                        <p>Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products.</p>
                        <p><strong>Tools/Methodologies:</strong> Design Thinking, Figma, User Personas</p>
                    </li>
                    <li>
                        <strong>Data-Driven Decision Making</strong>
                        <p>Use data to validate decisions and guide product improvements based on customer behavior and performance metrics.</p>
						<p><strong>Tools/Methodologies:</strong>Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau</p>
                    </li>
                    <li>
                        <strong>Agile Methodology & Product Development Lifecycle</strong>
                        <p>Lead teams through agile processes, ensuring smooth product development from ideation to launch.</p>
                        <p><strong>Tools/Methodologies:</strong> Scrum, Kanban, Jira, Confluence</p>
                    </li>
                    <li>
                        <strong>Stakeholder Management & Communication</strong>
                        <p>Align cross-functional teams and communicate product value effectively to all stakeholders.</p>
                        <p><strong>Tools/Methodologies:</strong> RACI Matrix, Microsoft Teams, Miro, PowerPoint</p>
                    </li>
                    <li>
                        <strong>Technical Acumen</strong>
                        <p>Understand technology and development processes to bridge the gap between business and engineering.</p>
                        <p><strong>Tools/Methodologies:</strong> APIs, Postman, GitHub, DevOps principles</p>
                    </li>
                    <li>
                        <strong>Roadmap & Backlog Prioritization</strong>
                        <p>Prioritize features to maximize value and impact using structured frameworks.</p>
                        <p><strong>Tools/Methodologies:</strong> MoSCoW, RICE, Trello, Productboard</p>
                    </li>
                    <li>
                        <strong>Market & Competitive Analysis</strong>
                        <p>Analyze market trends and competition to ensure product differentiation and growth.</p>
                        <p><strong>Tools/Methodologies:</strong> Porter’s Five Forces, SEMrush, Ahrefs</p>
                    </li>
                    <li>
                        <strong>Customer Empathy & Feedback Loops</strong>
                        <p>Regularly engage users to gather feedback and iterate product features based on customer pain points.</p>
                        <p><strong>Tools/Methodologies:</strong> NPS, UserTesting, Customer Journey Mapping</p>
                    </li>
                    <li>
                        <strong>Financial Acumen & Business Value Creation</strong>
                        <p>Align product goals with business outcomes like revenue, profitability, and customer retention.</p>
                        <p><strong>Tools/Methodologies:</strong> P&L Management, ROI Calculations, Pricing Models</p>
                    </li>
                    <li>
                        <strong>Growth Mindset & Continuous Learning</strong>
                        <p>Stay updated on industry trends and continuously improve skills and processes.</p>
                        <p><strong>Tools/Methodologies:</strong> Linkin Learning, Product-Led Growth, Lean Startup</p>
                    </li>
                    <li>
                        <strong>Risk Management & Problem Solving</strong>
                        <p>Identify risks early and develop solutions to ensure successful product delivery.</p>
                        <p><strong>Tools/Methodologies:</strong> Risk Matrix, Root Cause Analysis, Fishbone Diagram</p>
                    </li>
                </ul>
            </p>
        </div>
    </div>

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            <h1 class="display-6 fw-bold">Education</h1>
            <ul class="col-md-8 fs-6">
                <li>BSc (Hon) Computer Studies (2.1)		Teesside University, Middlesbrough, 2002 to 2004<br />
					<i>Dissertation on Medical Information System using Microsoft Technologies</i>
				</li>
				<li>
					HND Computing (Information Technology)	 Teesside University, Middlesbrough, 2000 to 2002
				</li>
            </ul>
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            <h1 class="display-6 fw-bold">Training & Certification</h1>
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                <li>
                    Certified Scrum Product Owner (CSPO)		Scrum Alliance, 2022
                </li>
                <li>
                    First Aid					St John Ambulance Australia (NSW)
                </li>
                <li>
                    ICARE Customer Services Course		Interchange & Consort Hotels, York, 2011
                </li>
                <li>
                    City & Guilds AutoCAD 2D & 3D Design	York College of Further & Higher Education, York, 1999 to 2000
                </li>
                <li>
                    8th Kyu Shodokan Aikido York, England
                </li>
                <li>
					7th Kyu Shorinji Kan Jiu Jitsu York, England
                </li>
                <li>
                    2nd Kyu Kano Institute of Judo Randburg, South Africa
                </li>
            </ul>
        </div>
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