@{
    ViewData["Title"] = "About";
    Layout = "~/Views/Shared/_Layout.cshtml";
}

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        <span class="fs-4"><i class="bi bi-file-person-fill"></i> @ViewData["Title"]</span>
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                <img src="~/img/member-1.jpg" class="bd-about-img rounded-circle" alt="Clive Lancaster" width="200px" />
            </p>
            <h1 class="display-6 fw-bold">Profile</h1>
            <p class="col-md-8 fs-6">
				Accomplished and results-driven <strong>Digital Product Manager</strong> with a diverse background in <i>health-tech, prop-tech, HR, and e-commerce</i>. Expertise as both a <i>business analyst</i> and <i>full-stack software developer</i>, excelling at delivering innovative digital solutions. Known for an analytical and customer-centric approach, adept at balancing strategic business imperatives with exceptional user experiences, fostering collaboration, and driving measurable success.
            </p>
            <a href="/img/CV_Clive_Lancaster.pdf" class="btn btn-primary" type="button"><i class="bi bi-file-pdf-fill"></i> Dowload CV</a>
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            <h1 class="display-6 fw-bold">Key Achievements</h1>
            <ul class="col-md-12 fs-6">
                <li>
                    Managed the successful replatforming and rebranding of <i>Telstra Health’s</i>  <strong>Medicines Information</strong> management system into <i>'Entry Point'</i>, enhancing operational efficiency and <strong>Clinical Decision Support</strong> for internal and external customers. Spearheaded the UX and tech stack upgrade of <i>AusDI</i> product, improving user experience and securing long-term business sustainability.
                </li>
                <li>
					Spearheaded <i>Telstra Health's</i> position in the healthcare market as a trusted provider of <strong>Electronic Referral</strong> solutions, leading to a business partnership with the <strong>Australian Government</strong> by delivering an interoperable <strong>SMART on FHIR</strong> electronic work capacity certificate referral solution for <i>ReturnToWorkSA</i> and <i>Comcare</i>.
                </li>
                <li>
                    Expanded <i>MedicalDirector’s</i> market share by planning and overseeing the end-to-end delivery of its first <strong>Medicines DaaS</strong> API platform, from concept through to the execution of the initial customer service contract.
                </li>
                <li>
                    Drove revenue growth for <i>Getting Personal</i>, one of the UK's largest online personalized gift stores, by facilitating the successful implementation of a tailored retail <strong>Data Analytics</strong> solution.
                </li>
                <li>
                    Contributed to the rebranding of <i>Best Western Hotels</i> by delivering a business-critical <strong>Ecommerce Platform</strong>, enhancing brand recognition and customer experience across <i>290+ privately-owned hotels</i>.
                </li>
                <li>
                    Increased processing efficiency and accounting accuracy for <i>Best Western Hotels</i> by designing and developing a <strong>Credit Card Reconciliation</strong> application, validating phone sales against actual sales data.
                </li>
             </ul>
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    </div>

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            <h1 class="display-6 fw-bold">Core Competencies</h1>
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                    <tr>
                        <td>Competency</td>
                        <td>Description</td>
                        <td>Tools/Methodologies</td>
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					</thead>
                    <tbody class="table-group-divider">
                    <tr>
                        <td>Product Strategy Development</td>
                        <td>Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition.</td>
                        <td>North Star Metric, OKRs, SWOT Analysis, Business Model Canvas</td>
                    </tr>
                    <tr>
                        <td>User-Centered Design & UX Focus</td>
                        <td>Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products.</td>
                        <td>Design Thinking, Figma, User Personas</td>
                    </tr>
                    <tr>
                        <td>Data-Driven Decision Making</td>
                        <td>Use data to validate decisions and guide product improvements based on customer behavior and performance metrics.</td>
						<td>Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau</td>
                    </tr>
                    <tr>
                        <td>Agile Methodology & Product Development Lifecycle</td>
                        <td>Lead teams through agile processes, ensuring smooth product development from ideation to launch.</td>
                        <td>Scrum, Kanban, Jira, Confluence</td>
                    </tr>
                    <tr>
                        <td>Stakeholder Management & Communication</td>
                        <td>Align cross-functional teams and communicate product value effectively to all stakeholders.</td>
                        <td>RACI Matrix, Microsoft Teams, Miro, PowerPoint</td>
                    </tr>
                    <tr>
                        <td>Technical Acumen</td>
                        <td>Understand technology and development processes to bridge the gap between business and engineering.</td>
                        <td>APIs, Postman, GitHub, DevOps principles</td>
                    </tr>
                    <tr>
                        <td>Roadmap & Backlog Prioritization</td>
                        <td>Prioritize features to maximize value and impact using structured frameworks.</td>
                        <td>MoSCoW, RICE, Trello, Productboard</td>
                    </tr>
                    <tr>
                        <td>Market & Competitive Analysis</td>
                        <td>Analyze market trends and competition to ensure product differentiation and growth.</td>
                        <td>Porter’s Five Forces, SEMrush, Ahrefs</td>
                    </tr>
                    <tr>
                        <td>Customer Empathy & Feedback Loops</td>
                        <td>Regularly engage users to gather feedback and iterate product features based on customer pain points.</td>
                        <td>NPS, UserTesting, Customer Journey Mapping</td>
                    </tr>
                    <tr>
                        <td>Financial Acumen & Business Value Creation</td>
                        <td>Align product goals with business outcomes like revenue, profitability, and customer retention.</td>
                        <td>P&L Management, ROI Calculations, Pricing Models</td>
                    </tr>
                    <tr>
                        <td>Growth Mindset & Continuous Learning</td>
                        <td>Stay updated on industry trends and continuously improve skills and processes.</td>
                        <td>Linkin Learning, Product-Led Growth, Lean Startup</td>
                    </tr>
                    <tr>
                        <td>Risk Management & Problem Solving</td>
                        <td>Identify risks early and develop solutions to ensure successful product delivery.</td>
                        <td>Risk Matrix, Root Cause Analysis, Fishbone Diagram</td>
                    </tr>
                    </tbody>
                </table>
            </p>
        </div>
    </div>

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            <h1 class="display-6 fw-bold">Education</h1>
            <ul class="col-md-8 fs-6">
                <li>BSc (Hon) Computer Studies (2.1)		Teesside University, Middlesbrough, 2002 to 2004<br />
					<i>Dissertation on Medical Information System using Microsoft Technologies</i>
				</li>
				<li>
					HND Computing (Information Technology)	 Teesside University, Middlesbrough, 2000 to 2002
				</li>
            </ul>
        </div>
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            <h1 class="display-6 fw-bold">Training & Certification</h1>
            <ul class="col-md-8 fs-6">
                <li>
                    Certified Scrum Product Owner (CSPO)		Scrum Alliance, 2022
                </li>
                <li>
                    First Aid					St John Ambulance Australia (NSW)
                </li>
                <li>
                    ICARE Customer Services Course		Interchange & Consort Hotels, York, 2011
                </li>
                <li>
                    City & Guilds AutoCAD 2D & 3D Design	York College of Further & Higher Education, York, 1999 to 2000
                </li>
                <li>
                    8th Kyu Shodokan Aikido York, England
                </li>
                <li>
					7th Kyu Shorinji Kan Jiu Jitsu York, England
                </li>
                <li>
                    2nd Kyu Kano Institute of Judo Randburg, South Africa
                </li>
            </ul>
        </div>
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