Commit: Editorial and design.
This commit is contained in:
clive
@@ -9,109 +9,125 @@
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<span class="fs-4"><i class="bi bi-file-person-fill"></i> @ViewData["Title"]</span>
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</header>
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<div class="p-5 mb-4 bg-body-tertiary rounded-3">
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<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
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<div class="container-fluid py-2">
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<p class="float-end">
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<img src="~/img/member-1.jpg" class="bd-about-img rounded-circle" alt="Clive Lancaster" width="200px" />
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</p>
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<h1 class="display-6 fw-bold">Profile</h1>
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<p class="col-md-8 fs-6">
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Results driven and accomplished customer-focused Digital Product Manger having worked both as a business analyst and full stack software developer within health-tech, prop-tech, human resources, marketing e-commerce, insurance, hospitality, real-estate and business services.
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Demonstrated experience delivering digital products with an analytical, collaborative and open-minded approach directed to finding the ideal balance between business objectives and customer experience.
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Accomplished and results-driven <strong>Digital Product Manager</strong> with a diverse background in <i>health-tech, prop-tech, HR, and e-commerce</i>. Expertise as both a <i>business analyst</i> and <i>full-stack software developer</i>, excelling at delivering innovative digital solutions. Known for an analytical and customer-centric approach, adept at balancing strategic business imperatives with exceptional user experiences, fostering collaboration, and driving measurable success.
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</p>
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<h1 class="display-6 fw-bold">Key Achievements</h1>
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<ul class="col-md-8 fs-6">
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<li>
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Firmly established Telstra Health in the healthcare market as a trusted electronic referral solutions provider, hence enabling a following business opportunity with the Australian Government by successfully delivering an electronic work capacity certificate referrals solution using interoperable SMART on FHIR for ReturnToWorkSA.
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</li>
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<li>
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Increased market share for MedicalDirector by successfully planning and managing the delivery of a business first Medicines DaaS from conception to initial customer service contract.
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</li>
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<li>
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Enabled increased revenue for Getting Personal one of the UK’s largest online personalised gift stores by facilitating the delivery of a tailored retail Data Analytics solution.
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</li>
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<li>
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Worked on the delivery of a business-critical e-commerce platform for Best Western Hotels as part of a companywide rebrand increasing brand recognition and customer experience for over 290 privately owned hotels and customers.
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</li>
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<li>
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Increased processing efficiency and accuracy of accounting for Best Western Hotels by designed and building a Credit Card Reconciliation application for used to validate phone sales against actual sales figures.
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</li>
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</ul>
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<a href="/img/CV_Clive_Lancaster.pdf" class="btn btn-primary btn-lg" type="button">Dowload PDF</a>
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<a href="/img/CV_Clive_Lancaster.pdf" class="btn btn-primary" type="button"><i class="bi bi-file-pdf-fill"></i> Dowload CV</a>
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</div>
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</div>
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<div class="p-5 mb-4 bg-body-tertiary rounded-3">
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<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
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<div class="container-fluid py-2">
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<h1 class="display-6 fw-bold">Key Achievements</h1>
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<ul class="col-md-12 fs-6">
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<li>
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Led the successful replatforming and rebranding of Telstra Health’s Medicines Information management system into 'Entry Point,' enhancing operational efficiency and clinical decision support for internal and external customers. Spearheaded the UX and tech stack upgrade of AusDI, improving user experience and securing long-term business sustainability.
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</li>
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<li>
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Spearheaded Telstra Health's position in the healthcare market as a trusted provider of electronic referral solutions, leading to a business partnership with the Australian Government by delivering an interoperable SMART on FHIR electronic work capacity certificate referral solution for ReturnToWorkSA.
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</li>
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<li>
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Expanded MedicalDirector’s market share by planning and overseeing the end-to-end delivery of its first Medicines DaaS product, from concept through to the execution of the initial customer service contract.
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</li>
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<li>
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Drove revenue growth for Getting Personal, one of the UK's largest online personalized gift stores, by facilitating the successful implementation of a tailored retail Data Analytics solution.
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</li>
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<li>
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Contributed to the rebranding of Best Western Hotels by delivering a business-critical e-commerce platform, enhancing brand recognition and customer experience across 290+ privately-owned hotels.
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</li>
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<li>
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Increased processing efficiency and accounting accuracy for Best Western Hotels by designing and developing a Credit Card Reconciliation application, validating phone sales against actual sales data.
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</li>
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</ul>
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</div>
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</div>
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<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
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<div class="container-fluid py-2">
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<h1 class="display-6 fw-bold">Core Competencies</h1>
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<p class="col-md-8 fs-6">
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<ul>
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<li>
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<strong>Product Strategy Development</strong>
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<p>Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition.</p>
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<p><strong>Tools/Methodologies:</strong> North Star Metric, OKRs, SWOT Analysis, Business Model Canvas</p>
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</li>
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<li>
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<strong>User-Centered Design & UX Focus</strong>
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<p>Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products.</p>
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<p><strong>Tools/Methodologies:</strong> Design Thinking, Figma, User Personas</p>
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</li>
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<li>
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<strong>Data-Driven Decision Making</strong>
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<p>Use data to validate decisions and guide product improvements based on customer behavior and performance metrics.</p>
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<p><strong>Tools/Methodologies:</strong>Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau</p>
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</li>
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<li>
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<strong>Agile Methodology & Product Development Lifecycle</strong>
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<p>Lead teams through agile processes, ensuring smooth product development from ideation to launch.</p>
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<p><strong>Tools/Methodologies:</strong> Scrum, Kanban, Jira, Confluence</p>
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</li>
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<li>
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<strong>Stakeholder Management & Communication</strong>
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<p>Align cross-functional teams and communicate product value effectively to all stakeholders.</p>
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<p><strong>Tools/Methodologies:</strong> RACI Matrix, Microsoft Teams, Miro, PowerPoint</p>
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</li>
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<li>
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<strong>Technical Acumen</strong>
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<p>Understand technology and development processes to bridge the gap between business and engineering.</p>
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<p><strong>Tools/Methodologies:</strong> APIs, Postman, GitHub, DevOps principles</p>
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</li>
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<li>
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<strong>Roadmap & Backlog Prioritization</strong>
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<p>Prioritize features to maximize value and impact using structured frameworks.</p>
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<p><strong>Tools/Methodologies:</strong> MoSCoW, RICE, Trello, Productboard</p>
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</li>
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<li>
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<strong>Market & Competitive Analysis</strong>
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<p>Analyze market trends and competition to ensure product differentiation and growth.</p>
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<p><strong>Tools/Methodologies:</strong> Porter’s Five Forces, SEMrush, Ahrefs</p>
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</li>
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<li>
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<strong>Customer Empathy & Feedback Loops</strong>
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<p>Regularly engage users to gather feedback and iterate product features based on customer pain points.</p>
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<p><strong>Tools/Methodologies:</strong> NPS, UserTesting, Customer Journey Mapping</p>
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</li>
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<li>
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<strong>Financial Acumen & Business Value Creation</strong>
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<p>Align product goals with business outcomes like revenue, profitability, and customer retention.</p>
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<p><strong>Tools/Methodologies:</strong> P&L Management, ROI Calculations, Pricing Models</p>
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</li>
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<li>
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<strong>Growth Mindset & Continuous Learning</strong>
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<p>Stay updated on industry trends and continuously improve skills and processes.</p>
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<p><strong>Tools/Methodologies:</strong> Linkin Learning, Product-Led Growth, Lean Startup</p>
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</li>
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<li>
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<strong>Risk Management & Problem Solving</strong>
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<p>Identify risks early and develop solutions to ensure successful product delivery.</p>
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<p><strong>Tools/Methodologies:</strong> Risk Matrix, Root Cause Analysis, Fishbone Diagram</p>
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</li>
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</ul>
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<table class="table table-striped-columns">
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<thead>
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<tr>
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<td>Competency</td>
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<td>Description</td>
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<td>Tools/Methodologies</td>
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</tr>
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</thead>
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<tbody class="table-group-divider">
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<tr>
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<td>Product Strategy Development</td>
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<td>Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition.</td>
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<td>North Star Metric, OKRs, SWOT Analysis, Business Model Canvas</td>
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</tr>
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<tr>
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<td>User-Centered Design & UX Focus</td>
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<td>Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products.</td>
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<td>Design Thinking, Figma, User Personas</td>
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</tr>
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<tr>
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<td>Data-Driven Decision Making</td>
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<td>Use data to validate decisions and guide product improvements based on customer behavior and performance metrics.</td>
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<td>Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau</td>
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</tr>
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<tr>
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<td>Agile Methodology & Product Development Lifecycle</td>
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<td>Lead teams through agile processes, ensuring smooth product development from ideation to launch.</td>
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<td>Scrum, Kanban, Jira, Confluence</td>
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</tr>
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<tr>
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<td>Stakeholder Management & Communication</td>
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<td>Align cross-functional teams and communicate product value effectively to all stakeholders.</td>
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<td>RACI Matrix, Microsoft Teams, Miro, PowerPoint</td>
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</tr>
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<tr>
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<td>Technical Acumen</td>
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<td>Understand technology and development processes to bridge the gap between business and engineering.</td>
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<td>APIs, Postman, GitHub, DevOps principles</td>
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</tr>
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<tr>
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<td>Roadmap & Backlog Prioritization</td>
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<td>Prioritize features to maximize value and impact using structured frameworks.</td>
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<td>MoSCoW, RICE, Trello, Productboard</td>
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</tr>
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<tr>
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<td>Market & Competitive Analysis</td>
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<td>Analyze market trends and competition to ensure product differentiation and growth.</td>
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<td>Porter’s Five Forces, SEMrush, Ahrefs</td>
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</tr>
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<tr>
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<td>Customer Empathy & Feedback Loops</td>
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<td>Regularly engage users to gather feedback and iterate product features based on customer pain points.</td>
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<td>NPS, UserTesting, Customer Journey Mapping</td>
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</tr>
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<tr>
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<td>Financial Acumen & Business Value Creation</td>
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<td>Align product goals with business outcomes like revenue, profitability, and customer retention.</td>
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<td>P&L Management, ROI Calculations, Pricing Models</td>
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</tr>
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<tr>
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<td>Growth Mindset & Continuous Learning</td>
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<td>Stay updated on industry trends and continuously improve skills and processes.</td>
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<td>Linkin Learning, Product-Led Growth, Lean Startup</td>
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</tr>
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<tr>
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<td>Risk Management & Problem Solving</td>
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<td>Identify risks early and develop solutions to ensure successful product delivery.</td>
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<td>Risk Matrix, Root Cause Analysis, Fishbone Diagram</td>
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</tr>
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</tbody>
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</table>
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</p>
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</div>
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</div>
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<div class="p-5 mb-4 bg-body-tertiary rounded-3">
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<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
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<div class="container-fluid py-2">
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<h1 class="display-6 fw-bold">Education</h1>
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<ul class="col-md-8 fs-6">
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@@ -125,7 +141,7 @@
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</div>
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</div>
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<div class="p-5 mb-4 bg-body-tertiary rounded-3">
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<div class="p-5 mb-4 bg-body-tertiary rounded-3 border">
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<div class="container-fluid py-2">
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<h1 class="display-6 fw-bold">Training & Certification</h1>
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<ul class="col-md-8 fs-6">
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