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@{
ViewData["Title"] = "About";
Layout = "~/Views/Shared/_Layout.cshtml";
}
<div class="container py-4">
<header class="pb-3 mb-4 border-bottom">
<span class="fs-4"><i class="bi bi-file-person-fill"></i> @ViewData["Title"]</span>
</header>
<div class="p-5 mb-4 bg-body-tertiary rounded-3">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Profile</h1>
<p class="col-md-8 fs-6">
Results driven and accomplished customer-focused Digital Product Manger having worked both as a business analyst and full stack software developer within health-tech, prop-tech, human resources, marketing e-commerce, insurance, hospitality, real-estate and business services.
Demonstrated experience delivering digital products with an analytical, collaborative and open-minded approach directed to finding the ideal balance between business objectives and customer experience.
</p>
<h1 class="display-6 fw-bold">Key Achievements</h1>
<ul class="col-md-8 fs-6">
<li>
Firmly established Telstra Health in the healthcare market as a trusted electronic referral solutions provider, hence enabling a following business opportunity with the Australian Government by successfully delivering an electronic work capacity certificate referrals solution using interoperable SMART on FHIR for ReturnToWorkSA.
</li>
<li>
Increased market share for MedicalDirector by successfully planning and managing the delivery of a business first Medicines DaaS from conception to initial customer service contract.
</li>
<li>
Enabled increased revenue for Getting Personal one of the UKs largest online personalised gift stores by facilitating the delivery of a tailored retail Data Analytics solution.
</li>
<li>
Worked on the delivery of a business-critical e-commerce platform for Best Western Hotels as part of a companywide rebrand increasing brand recognition and customer experience for over 290 privately owned hotels and customers.
</li>
<li>
Increased processing efficiency and accuracy of accounting for Best Western Hotels by designed and building a Credit Card Reconciliation application for used to validate phone sales against actual sales figures.
</li>
</ul>
<button class="btn btn-primary btn-lg" type="button">Dowload PDF</button>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Core Competencies</h1>
<p class="col-md-8 fs-6">
<ul>
<li>
<strong>Product Strategy Development</strong>
<p>Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition.</p>
<p><strong>Tools/Methodologies:</strong> North Star Metric, OKRs, SWOT Analysis, Business Model Canvas</p>
</li>
<li>
<strong>User-Centered Design & UX Focus</strong>
<p>Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products.</p>
<p><strong>Tools/Methodologies:</strong> Design Thinking, Figma, User Personas</p>
</li>
<li>
<strong>Data-Driven Decision Making</strong>
<p>Use data to validate decisions and guide product improvements based on customer behavior and performance metrics.</p>
<p><strong>Tools/Methodologies:</strong>Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau</p>
</li>
<li>
<strong>Agile Methodology & Product Development Lifecycle</strong>
<p>Lead teams through agile processes, ensuring smooth product development from ideation to launch.</p>
<p><strong>Tools/Methodologies:</strong> Scrum, Kanban, Jira, Confluence</p>
</li>
<li>
<strong>Stakeholder Management & Communication</strong>
<p>Align cross-functional teams and communicate product value effectively to all stakeholders.</p>
<p><strong>Tools/Methodologies:</strong> RACI Matrix, Microsoft Teams, Miro, PowerPoint</p>
</li>
<li>
<strong>Technical Acumen</strong>
<p>Understand technology and development processes to bridge the gap between business and engineering.</p>
<p><strong>Tools/Methodologies:</strong> APIs, Postman, GitHub, DevOps principles</p>
</li>
<li>
<strong>Roadmap & Backlog Prioritization</strong>
<p>Prioritize features to maximize value and impact using structured frameworks.</p>
<p><strong>Tools/Methodologies:</strong> MoSCoW, RICE, Trello, Productboard</p>
</li>
<li>
<strong>Market & Competitive Analysis</strong>
<p>Analyze market trends and competition to ensure product differentiation and growth.</p>
<p><strong>Tools/Methodologies:</strong> Porters Five Forces, SEMrush, Ahrefs</p>
</li>
<li>
<strong>Customer Empathy & Feedback Loops</strong>
<p>Regularly engage users to gather feedback and iterate product features based on customer pain points.</p>
<p><strong>Tools/Methodologies:</strong> NPS, UserTesting, Customer Journey Mapping</p>
</li>
<li>
<strong>Financial Acumen & Business Value Creation</strong>
<p>Align product goals with business outcomes like revenue, profitability, and customer retention.</p>
<p><strong>Tools/Methodologies:</strong> P&L Management, ROI Calculations, Pricing Models</p>
</li>
<li>
<strong>Growth Mindset & Continuous Learning</strong>
<p>Stay updated on industry trends and continuously improve skills and processes.</p>
<p><strong>Tools/Methodologies:</strong> Linkin Learning, Product-Led Growth, Lean Startup</p>
</li>
<li>
<strong>Risk Management & Problem Solving</strong>
<p>Identify risks early and develop solutions to ensure successful product delivery.</p>
<p><strong>Tools/Methodologies:</strong> Risk Matrix, Root Cause Analysis, Fishbone Diagram</p>
</li>
</ul>
</p>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Education</h1>
<ul class="col-md-8 fs-6">
<li>BSc (Hon) Computer Studies (2.1) Teesside University, Middlesbrough, 2002 to 2004<br />
<i>Dissertation on Medical Information System using Microsoft Technologies</i>
</li>
<li>
HND Computing (Information Technology) Teesside University, Middlesbrough, 2000 to 2002
</li>
</ul>
</div>
</div>
<div class="p-5 mb-4 bg-body-tertiary rounded-3">
<div class="container-fluid py-2">
<h1 class="display-6 fw-bold">Training & Certification</h1>
<ul class="col-md-8 fs-6">
<li>
Certified Scrum Product Owner (CSPO) Scrum Alliance, 2022
</li>
<li>
First Aid St John Ambulance Australia (NSW)
</li>
<li>
ICARE Customer Services Course Interchange & Consort Hotels, York, 2011
</li>
<li>
City & Guilds AutoCAD 2D & 3D Design York College of Further & Higher Education, York, 1999 to 2000
</li>
<li>
8th Kyu Shodokan Aikido York, England
</li>
<li>
7th Kyu Shorinji Kan Jiu Jitsu York, England
</li>
<li>
2nd Kyu Kano Institute of Judo Randburg, South Africa
</li>
</ul>
</div>
</div>
</div>